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Welcome to Naïf – carefree skincare.

At Naïf, we believe good skincare should be simple, effective, and worry-free. That’s why we create products that are good for your skin and better for the planet – from babies to adults.

B2B customer? You’re in the right place.
As a boutique or professional, you can easily place your orders with us.
Log in to view the correct assortment and pricing tailored to B2B customers.
Don’t have an account yet? Create one now and start placing orders right away.

👇 You’ll find all the steps explained below.
Questions? Feel free to email support@naifcare.com – we’re happy to help.

How does it work?

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Log in with your email

Log in with your email address and verify your account with the code you receive in your email.

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Complete your details

Fill in your account details and wait for account approval.

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Start shopping!

Check out the assortment and shop till you drop!

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Popular products

What are the benefits for you as a midwife?

Support of natural products: Naïf is known for its natural ingredients and sustainability. Midwives who focus on health and natural care can promote these products as a safe option for mothers and babies.
  • No more products with unsafe additives for the newborn baby
  • Your own environment to easily order desired products or modify an order
  • All orders can be found clearly in one place
  • Only want deliveries during specific opening hours? No problem, we'll take care of it.
  • A wide range of products to meet the needs of (future) mom, dad, baby or siblings.

What others think of us

Erika, Midwife & Mother

Really a great product! The foam is made from coconut base - so cool. Mild, super for baby skin!
Sabine, Midwife

No tugging and no eye burning! Cleanses effectively without irritating. The hair becomes smooth and smells wonderful!
Sabine, Midwife

Such a great scent! The lotion feels good and absorbs quickly. The skin feels soft and smooth.
Erika, Midwife & Mother

Protects and heals! I highly recommend the zinc-based diaper cream to the parents I care for.
Erika, Midwife & Mother

Super good for the skin! Perfect for sensitive skin. We can't live without it anymore!
Sabine, Midwife

Smells good even without perfume! Easy to apply and absorbs quickly. Nice texture, nourishing and very pleasant!
Erika, Midwife & Mother

Super good for the skin! Perfect for sensitive skin. We can't live without it anymore!
Sabine, Midwife

Smells good even without perfume! Easy to apply and absorbs quickly. Nice texture, nourishing and very pleasant!

Some of our products are also available here